15Years
Deep‑rooted in maternity & infant industry
Purall (Shanghai) Import & Export Co., Ltd.
Purall embodies the idea of embracing simplicity and returning to nature. Since 2011, Purall has focused on infant and child nutrition and health. For fifteen years, we have adhered to the principles of “natural, free‑of‑unnecessary‑additives, safe and healthy”, protecting the critical first 1000 days of life.Its subsidiary brand BioVillage is well‑recognized in the market for infant complementary foods, snacks and seasonings. In 2026, Purall extends its BioCare to infant and child personal care by launching product lines including children's toothpaste and body care items. With the same commitment to purity, we safeguard every daily moment of little ones, from the dining table to everyday life.
12Brands
Multiple incubated brands
TOP
Top‑tier player in infant complementary food & snack sector
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Vision
Advocate science‑based age‑specific health standards.
Through natural, pure and high‑quality products,
we bring greater peace of mind to every parent and better health to every baby.
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Mission
To be a world‑leading provider of infant & early‑childhood health solutions.
Taking food and personal care as our dual pillars,
we drive improvements to parenting practices for families across China and worldwide.
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Values
Embrace authenticity
Rigorous science
Long‑term commitment
Purall Milestones
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2011
▪ Purall was founded in Shanghai
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2012
▪ Focused on global premium supply services.
one of China's early importers of imported nutritional products
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2014
▪ Expanded product portfolio.
Imported rice powder and baby diapers launched into the Chinese market one after another
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2016
▪ Expanded product portfolio.
Imported rice powder and baby diapers launched into the Chinese market one after another
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2017
▪ BioVillage grew into a leading brand for baby pasta across multiple sales channels.
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2018
▪ BioVillage grew into a leading brand for baby pasta across multiple sales channels.
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2020
▪ BioVillage emerged as a rising star brand on Tmall's complementary‑food category.
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2021
▪ Hangzhou and Yantai branches were established, with rapid team expansion.
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2022
▪ Launched domestic organic product lines, expanding into zero‑complementary‑food for children aged 0‑6 years.
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2023
▪ Expanded into infant & children health‑care products; built self‑operated warehouse in Jiaxing.
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2026
▪ Launched children oral‑care series, entering the infant‑kid personal‑care track.
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Future
Focus on supplying premium global products,delivering well‑rounded parenting solutions.
Production & R&D
High‑Industry Standards
Purall Baby builds its foundation on scientific rigor. We have established a quality benchmark system referencing and exceeding industry standards across five dimensions: raw‑material selection, product R&D, manufacturing processes, quality inspection & control, and authoritative certifications.At the raw‑material stage, we rigorously source pure, safe natural ingredients globally with traceability for every batch.At the R&D stage, guided by age‑specific nutritional science, we develop tailored nutritional formulas and gentle care solutions for different growth phases.At the production stage, 100,000‑class clean workshops together with full‑chain quality‑control systems ensure consistent quality batch‑to‑batch.At the testing stage, rigorous multi‑layer sampling inspections manage safety indicators with visualised data.At the certification stage, our full product range holds multiple authoritative safety and quality certifications.We turn abstract quality concepts into quantifiable and traceable procedures at every step, so parents can purchase with confidence and babies can use our products safely.
Tel：（86）021-60401331
Fax：（86）021-60401332
Email：caigou1@purall.com
Address:：Room 1508, 15/F, Fudan Science Park Building, No.11 Guotai Road, Yangpu District, Shanghai, China
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