Purall (Shanghai) Import & Export Co., Ltd

Purall was founded in 2011. We are a professional provider of snacks, complementary foods & nutritional supplements for babies and children.

We aim to provide “natural & organic, additive-free, safe & healthy” baby food for new parents to protect each step of the baby's growth.

Besides BioVillage and RealSmile, we are also incubating other new innovative food brands. Our goal is to satisfy the nutrition requirements of all growth stages of baby, along with scientific and ivonative services.

  • 12

    Years of Experience

  • 12

    Brands

  • TOP

    Ranking

  • Wishes

    To become the industry's leading supplier of baby food, and promote the improvement of baby health and parenting.

  • Missions

    To advocate new standards for healthy baby food which is natural, delicious and scientific, provide high-quality, healthy, safe and nutritious baby food, and build a global supply chain of  baby snacks & complementary foods.

  • Values

    Keep simple, stay original

Milestones

  • 2011

    Purall was founded in Shanghai.

  • 2012

    Became early importer of nutritional supplements.

  • 2014

    Started to import rice cereal and baby diapers.

  • 2016

    The first importer of rice crackers in China, sold both online & offline.

  • 2017

    The establishment of the brand BioVillage & early introduction of baby cooking oil.

  • 2018

    BioVillage became leading brand of baby pasta in multiple channels.

  • 2019

    Biovillage became a cutting-edge brand in the Tmall complementary food market.

  • 2021

    New branches in Hangzhou and Yantai.

  • 2022

    Established domestic factories and suppliers for early age complementary food.

  • Future

    Focus on global market specialized in infant and young child health
    and provide organic complementary meals.

Our Team